Examining Habits and Patterns of Generation Y

Question 1: Since the Y generation is the subculture with the smallest number of televisions, it does not reach the same number of commercials as other groups. What marketers can do to effectively communicate with this group The marketers in the 21st century need to think outside the open space when trying to sell or display products in today's marketplace. As consumer spending decreases and excess production and surpluses are brought about, marketing that reflects the state of the Australian economy becomes increasingly important during recession.

In fact, this trend can be applied to almost all aspects of X and Y spending habits. For example, Generation X and Generation Y do not buy cars frequently as their predecessors. The baby-boomer generation spends only $ 2,600 to buy a new car which accounts for 49% of the income. In today's generation, the price of the same car is $ 30,000, equivalent to 67% of its income. They can strongly insist on using their old cars more meaningfully - or they can choose to buy cheaper cars than they can buy

In this research we will examine the view of the Y generation and expectations for electronic insurance. Discussed the application of existing e-commerce in the insurance industry and the expectation of the Y generation against future development of electronic insurance. A new era of high technology and electronics starts with Y generation and insurance industry. It is important to study the relationship between Y generation and E generation insurance. Generation Y is a knowledge-rich customer pursuing simple, convenient, quick and efficient service at low price. Therefore, insurance companies need to introduce electronic insurance to meet customer's needs.

Electronic commerce has brought many problems. Is the insurance industry suitable for e-commerce? How does electronic insurance guarantee security and privacy of insured information and data? What is the expectation of the Y generation for future electronic insurance? How does the Y generation think of using electronic insurance? Is e-commerce an advantage or a disadvantage for the insurance industry? The research hopes to reveal the veil of electronic insurance. From this research, I would like to know about electronic insurance that higher education generation Y thinks. Electronic insurance takes an important step in the insurance industry and has taken the first steps to pursue low-cost customer service. Since the Y generation has many knowledge about computers, the Y generation is a priority target for electronic insurance products. The Y generation is regarded as the future capital of the country. They are professionals using higher education and computers.