EUREKA FORBES

"One of the things we can learn from the young generation is to move the company in the future, get new ideas and carry them out," Suresh Goklaney says.

Today, the company will launch products in the Indian market and plans to open 20 stores in Delhi, NCR, Mumbai and Bangalore.

Manufacturers of air cleaners such as Eureka Forbes, Kent and Blueair reported that the sales of air purifiers in the metropolitan area sharply increased by 5 times.

Symptoms of underdiagnosed illness, COPD include shortness of breath, discomfort of the chest, frequent cold, influenza and so on.

Eureka Forbes and 1 Crowd contributed to this project on operational and strategic direction.

Eureka Forbes, a consumer electronics company, plans to double the group revenue from the current 32 million rupees to 2019, which is a major turning point in strategy.

Eureka Forbes, Shapoorji Pallonji Group's home electronics manufacturer, has a strategic alliance with Process Research ORTECH in Canada.

Air purifiers have niche markets in India, but major companies such as Phillips, LG, Blueair, Panasonic and others are entering the market.

More than 8,000 Eureka Forbes sales representatives still sell water purifiers, vacuum cleaners, air purifiers and sell 300,000 doors (household appliances) per year

Amway, Oriflame and Tupperware dealers ruin the direct sales business model by selling products online through Flipkart, Snapdeal

Aquaguard is sold only through direct sales, and is now the major brand sold at retail stores and e-commerce.

Eureka Forbes Limited is the largest direct sales organization in Asia. Eureka Forbes is a multiproduct company with sales of R117 billion and it can be regarded as the best water purifier company in India. Eureka Forbes' mission is to build sustainable relationships with customers and become lifelong friends. Another factor attractive to me is the company's best way to sell directly. They have excellent marketing practices accepted by marketing experts. For these reasons, I chose Eureka Forbes Co., Ltd. For research.

According to changes in customers and intensified market competition, Eureka Forbes CEO Marzin Shroff of Shapoorji Pallonji Group said the company is cooperating closely with the brand. "The customer's face is changing, we need to ask: what are they really worried about?" He said. Shroff said the brand has three decisive factors: technology, products and services. The three combinations will help to identify Aquaguard, the flagship brand of Eureka Forbes, and are expected to be 70% of Rs. 4.0 billion, accounting for 30% of sales in the year to March 2017.

Eureka Forbes, a consumer electronics company, plans to double the group revenue from current Rs 32 million by 2019, and its strategy is shifting from a pure direct sales company to an omni-channel business. "By 2019, we are doubling the group's earnings and aiming to shift the strategy to the omni channel," Eureka Forbes Shashank Sinha told the PTI. "Last year's market share was 58%, but with the aim of expanding it to 67% supported by the retail sales this year," he stated.