Eureka Forbes eyes doubling of group revenue by 2019

Eureka Forbes, a consumer electronics company, plans to double the group revenue from current Rs 32 million by 2019, and its strategy is shifting from a pure direct sales company to an omni-channel business. "By 2019, we are doubling the group's earnings and aiming to shift the strategy to the omni channel," Eureka Forbes Shashank Sinha told the PTI. "Last year's market share was 58%, but with the aim of expanding it to 67% supported by the retail sales this year," he stated.

He pointed out that since March the sales of their water purifier Aquaguard has been quadrupled and released in retail stores. In addition to direct selling, the company also uses e-commerce, telephone reservation and in-store promotion to sell its products with Omni Channel Strategy. According to Shinha, Eureka Forbes earns 2 billion rupees on the digital route and plans to increase it to 10 rupees this year.

The company hopes that new business will account for approximately 25% of sales by 2019. The company also hopes to increase its coverage from 18,000 and 1,500 towns to 25,000 by the end of the fiscal year. "We invest heavily to strengthen customer service and response management," Sinha said.

"At the end of December we would like to offer 95% of 15 million customers within the required 8 hours." In parallel with Aquaguard, the company reorganizes its air purifier business and sells it from EuroAir Changed the brand name to Aeroguard, and released various new products.

Eureka Forbes Limited is the largest direct sales organization in Asia. Eureka Forbes is a multiproduct company with sales of R117 billion and it can be regarded as the best water purifier company in India. Eureka Forbes' mission is to build sustainable relationships with customers and become lifelong friends. Another factor attractive to me is the company's best way to sell directly. They have excellent marketing practices accepted by marketing experts. For these reasons, I chose Eureka Forbes Co., Ltd. For research.

Eureka Forbes, a consumer electronics company, plans to double the group revenue from current Rs 32 million by 2019, and its strategy is shifting from a pure direct sales company to an omni-channel business. "By 2019, we are doubling the group's earnings and aiming to shift the strategy to the omni channel," Eureka Forbes Shashank Sinha told the PTI. "Last year's market share was 58%, but with the aim of expanding it to 67% supported by the retail sales this year," he stated.

According to changes in customers and intensified market competition, Eureka Forbes CEO Marzin Shroff of Shapoorji Pallonji Group said the company is cooperating closely with the brand. "The customer's face is changing, we need to ask: what are they really worried about?" He said. Shroff said the brand has three decisive factors: technology, products and services. The three combinations will help to identify Aquaguard, the flagship brand of Eureka Forbes, and are expected to be 70% of Rs. 4.0 billion, accounting for 30% of sales in the year to March 2017.

Eureka Forbes is a home appliance company in India. This is part of Mumbai's SP (Shapoorji Pallonji) group. It provides water purification system, vacuum cleaner and air purifier. The company also provides security solutions and alarm systems, and it also provides industrial solutions such as industrial water purifiers, commercial vacuum cleaners, hard floor cleaning and maintenance machinery, sanitary products and so on. The first leadership skill I want to discuss is interpersonal skills. These skills are very important to be a successful leader. It includes attitudes, manners and actions. In my role, I have won the trust and respect of my believer. I will use this interpersonal skill to solve difficult relationships and keep peace in my department.