Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability

This content is available through online browsing (free) program dependent on page scan. Screen readers can not currently scan, so please contact JSTOR user support for access. We will provide PDF copy of your screen reader

In the literature there is only limited research on the relevance between product risk and consumer vulnerability related to targeted marketing. Definition of product harm by Smith & amp; S Cooper-Martin (1997) stated that "... marketers should observe the basic rules of professional ethics and do not deliberately harm themselves.They want products and services suitable for safe and intended uses Smith & Cooper-Martin (1997) believes that marketers are censored and unethical because they are negligent in providing care to consumers.Marketing and criticism are the product It consists of a combination of harm and "vulnerable group". Therefore, we can make the following suggestions. -

essay.com/TARGET Marketing: Increasing Poor Behavior Trends and Male Potential: Conceptual Framework

Target Marketing: Trends of Bad Behavior and Increased Male Potential: Conceptual Framework

From an ethical point of view, children, aged consumers, economically disadvantaged consumers are often classified as part of a vulnerable group in marketing. "Ethical and socially responsible communities seem to have agreed that it is unfair to target vulnerable groups in vulnerable marketing campaigns." George G Brenkert, It was one of the first people who brought up the problem of exploiting individual vulnerabilities. As a result, the marketing act was immoral or unfair. US youth and children are the main market forces in the food and beverage industry, so food marketers are attracted to young people "for expenditure, purchasing power and future adult consumers." The moral mistake for children, especially unhealthy children, is because children may not need anything else that could cause obesity in their children.