Ethical Consumerism: A Balance of Knowledge and Action

Many shopping malls are full of shelves of various goods. When entering aseptic smell a row of curious items gathered the attention of the store, and each part was made to be sold carefully and taken home. Compared to this consumer's favorite paradise, the world of workers' living, the fashion of these items is usually just torture. I will take child labor in India as an example. These child laborers work under low wages and harsh conditions to purchase products for American consumers.

Ethical consumerism (or ethical consumption, ethical purchase, ethical purchase, ethical shopping, or green consumerism) is a consumer behaviorism based on the concept of dollar voting. It is practiced through "aggressive purchasing" because it is preferred for ethical products - "moral boycotts", ie negative purchases and enterprise-based purchases. The term "moral consumer" is now widely used and was first advertised by British magazine "Ethical Consumer" and was first published in 1989. The main innovation of the "ethical consumer" magazine is the creation of an "evaluation sheet" inspired by a new standards-based approach to the ethical investment campaign at the time.

It is drawing attention in recent years. However, the phenomenon of ethical consumerism of fast fashion has not been fully researched. This research explores the barriers of current fast-fashioned ethical consumerism. Many studies have investigated ethically conscious consumer intent and actual behavior (Carrington et al., 2010; Beard, 2008; Brandstätter et al., 2006; Kim et al., 2013). The driving force for rapid promotion of consumer behavior

Consumers consider corporate values, behavior, corporate reputation as important as the products and services they offer. They practice so-called "ethical consumerism" or "due diligence of consumerism". This is to purchase products and services from companies that seek to actively reduce social and environmental damage. . Americans with an environment of 75% strongly or completely agree that the company's reputation is as important as the products or services it offers, but consumer behavior depends on their beliefs. They support their values ​​and actions by buying products and services to talk with their wallets