Essay on Analysis of Nike Corporation

History Nike has become one of the most competitive sports and fitness companies in the world. Bill Bowerman and Phil Knight, two small cities in Oregon state, began their business with a handshake agreement. We began introducing Blue Ribbon Sports in January 1964. In 1966, the handshake between Bowerman and Knight was officially completed through a formal written partnership. The company is still young, but there are others who are necessary participants for the company's development. Jeff Johnson became the first full-time employee of Blue Ribbon Sports in 1965. Johnson is selling shoes behind his van ... more

After a wonderful year in 1972, Steve Prefontaine became the first major athletic athlete wearing Nike. He turned another athlete into a new brand and gave him a sense of competition against the image of Nike. In 1974, an innovative waffle machine was introduced and it quickly developed into the best-selling training shoes in that country. When the Olympic tests arrived in 1976, the future of Nike was full of hope. And I saw many young and nova wearing Nike shoes. By 1977, Blue Ribbon Sports began to create the first athletic club for elite athletes. This organization is called Athletics West

On May 30, 1978, Blue Ribbon Sports officially changed its name to Nike, Inc. The following year, when the tennis star John McEnroe signed a contract with the company, the Nike family joined. Shortly thereafter, Nike proved innovative in the development of air cushions. Air cushions are used in footwear, especially tail wind shoes. This is the first running shoe with air cushion cushion system. At the Moscow Olympics in 1980, Nike shoes made their first podium with the help of British running medal winner Steve.

Technical analysis - Nike is the leader in the world of sports, using Nike to lead the way to the highest point using a high-tech system. The marketing information system Nike uses is very effective for the company; Nike is a marketing information system in three categories of economics, ie innovation, segmentation, and differentiation from the business Nike Inc participates in I will use IT. Nike's leadership system technology plays an important role in the value of the company and IT, from product to development to sales. Nike is the top sales and manufacturer of the world sports industry, it can influence the environment and strengthen marketing. This strategy will improve the sales performance of Nike products. (Gwendolycizon 2009)

Since its foundation in 1962, Nike has grown from a small shoe retailer to a worldwide big company. Nike's sales in the first year were $ 8,000, but as of November 30th Nike's annual sales exceeded $ 12 billion. (Hoover) Nike has been a leading position in the sports world, but there are still many growth opportunities. - Amateur filmmakers hope to win the reputation for the time they are having fun on the camera and hope to stick to the most interesting family videos in America that has longstanding television. Recently they do not love the Internet much. One online video site one after another demonstrates the performance of a skateboard dog or beer puff party and focuses on user-created clips, which often support professionally produced programs.