Essay on Advertising Fast Food to Children Under The Age of 12

How much is the cost of a fast food company promoting children in the US? In 2009, "fast food companies spent more than $ 2 billion on television, the Internet and social media sites in the fast food industry" (Brownell, 2009). That money shows that publicity for children is a big deal for the company, but it directly affects the children of future generations. The purpose of this article is to persuade legislators to consider fasting ads for children under 12 in children's program. First of all, I will briefly introduce the definition of fast food and the adverse effect of advertising fast food for children under 12 years old. They show ... more

Television commercials for children are harmful. According to the Journal of the American Medical Association, "Children between 2 and 17 years old spend 12,000 hours a year at school, watching 18,000 hours of television averaging 15,000 hours per year" (Beacon Press, 2000). This shows that children take too long to watch television, so advertising companies will increase the number of children and see their show. From the above, you can see that the fast food industry has spent a lot of money to promote children's publicity and profit. In addition, according to a survey of food advertisements for children and adolescents, average preschoolers aged 2 to 5 saw almost three fast food ads per day. Children between the ages of 6 and 11 watch advertisements three and half times a day and teenagers are watching almost 5 advertisements a day (Rudd Center, Yale University, 2009). In other words, ordinary children from 2 to 11 year old see ads of fast food three times a day. If a child is watching TV ads everyday, children see more than 2,000 fast food ads per year. This is a very serious amount that should touched our infant's attention.

USA (IOM 2006) Approximately 72% of food advertisements for young people in the US are used for candy, cereal, fast food. Children, especially children under the age of 8, are particularly vulnerable to fast food advertisements because they lack the ability to critically evaluate them (Mello, Studdert and Breenan, 2006). An ad ban for children is very popular in Europe. For example, Ireland prohibits candy and fast food television commercials and prohibits celebrities and sports stars from promoting junk food. Both Sweden and Norway completely ban junk food advertisements for children under 12 years of age (European Public Health Alliance, 2007)

Changes in health behavior: Apply lessons learned from the cigarette control campaign to reduce obesity

How much is the cost of a fast food company promoting children in the US? In 2009, "fast food companies spent more than $ 4.2 billion on television, the Internet, social media sites in the fast food industry" (Brownell, 2009). That money shows that publicity for children is a big deal for the company, but it directly affects the children of future generations. The purpose of this article is to persuade legislators to consider fasting ads for children under 12 in children's program. First of all, I will briefly introduce the definition of fast food and the adverse effect of advertising fast food for children under 12 years old. They show ... more

Affecting purchasing behavior - Food policy and obesity Yale Center researchers discovered that fast food restaurants spend more than $ 4.6 million on advertising. Every day, children under 6 see at least 3 advertisements advertising fast food, and teenagers report 5 advertisements. According to the survey, children's brains are found to be susceptible to the influence of food advertisement messages and temptation. Stimulation of consumption - According to a survey by the Rotman School of Management at the University of Toronto, community households that are restricted to fast food restaurants are found to have lower saving rates than households with fast food restaurants. Researchers believe that fast food will make money for people to get satisfied instantaneously rather than saving for the future