Entering the Market of Hungary

Purpose: In this article we will explain the possibility of US companies entering the Hungarian market. We will explore the four major cultural factors that influence Hungary's business. Cultural influence: According to the Hofstead Center, culture has five dimensions, power distance, individualism, male / female, avoidance of uncertainty, and long-term positioning. According to the Hofstead Center, "Power distance is defined as the degree to which members of low-capability institutions and organizations in the organization expect and distribute uneven distribution of power." Hungary shows a very low score in this regard. In other words, managers are not respected as much as the major powers.

After the end of the First World War in 1921, after the dissolution of the Hungarian monarchy, the United States established diplomatic relations with Hungary. Hungary cut off its relationship with the United States in 1941 and entered into an alliance with Nazi Germany during the Second World War; the United States and Hungary re-established the relationship after the end of the 1945 war. After the war, the Soviet troops entered the country within a few years, and despite the suppression of the blood uprising by the Soviet army in 1956, it continued to exist for over 40 years. After the collapse of communism, the United States provided aid and expertise to enable Hungary to establish democratic political regime and free market economy. Hungary joined NATO in 1999 and joined the European Union in 2004. Today, the United States and Hungary are cooperating with a wide range of Atlantic crossing and other issues.

Hungary is a typical example of the former Eastern European countries (Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria). Their only wish to join the EU is to earn billions of euros with monetary subsidies. Of course, you have to enter the EU market. Without the EU, these countries will still suffer. However, they have never shared the values ​​of the EU. "Take your money for us, let us be alone" seems to be their beliefs. Treaty of Lisbon? Who cares? Their leaders are slowly but surely turning their fragile democracy into a totalitarian state. I will hand over to Russia's hands. The EU looked helpless