Emergence of the New Digital Consumer: A Study towards the Online Purchase Intention of the Mauritian Consumers

Today, since dramatic changes in effective marketing strategies are being developed and implemented, almost all retailers can offer consumers the opportunity to purchase products online. Mauritius has entered the Internet through several electronic media, and with the remarkable progress of information and communication technology (ICT), efforts are now underway to develop Mauritius, which is the fifth pillar of the economy, into a network island. Given the variety of products available worldwide and transport around the world, it is recognized that Internet shopping behavior is becoming a standard of fashion in Mauritius culture.

Emergence of new digital consumers Research on the willingness of purchasing online by Mauritius consumers 1. Introduction Darcy DiNucci introduced the 2.0 network at the beginning of the 20th century when Tim O'Reilly became popular at the end of 2004 and introduced traditional consumers Expanded the way we participate in purchasing motivation decision (Al Quintana), 2012). - There were times when children did not pay much attention to research and marketers due to the limited disposable fund they had (Ward, 1974) and the irrelevant opinion they can express .

The aim of this research was to investigate the problem related to cause-related marketing (CaRM), how it affects consumer's attitude towards the brand, and how it affects consumer's willingness to purchase . This study is designed to present case studies of The Innocent Drinks Ltd., a health food and beverage company in the UK, based on existing literature and previous studies. Today's market is recognized to be full of products of similar quality, price, service. Many companies are looking to integrate cause-related marketing (CaRM) into marketing strategies as a communication tool that differentiates their company from products (Roy and Graeff, 2003). The company demonstrates corporate social responsibility through advertisement, packaging, advertising activities, collaborates with non-profit organizations, and supports business.

No research has been published so far to investigate consumers' willingness to buy skin cosmetics on a global or regional scale. There are few studies on personal care products in the United States, but we deal only with organic type purchase intentions, including only previous experience with consumers' green attitudes, values ​​and other organic products. Industry covers consumers' willingness to purchase