Effects of Television on Today's Youth

"Television viewing is the main activity and influence of children and teenagers.The American children see an average of 3 to 4 hours of TV every day.When they graduate from high school they replace them (AACAP, 2001, p.1) Although parents realize that the media can influence their children, most people think that it actually affects children It is hard to realize that you give.

In this article, the authors point out that today's young people are more complicated than twenty years ago. In this article, the authors focus on the impact of TV commercials on young people. Since the TV combines color, sound and movement, it has more views. It is considered to be the most convincing communication medium. This is one of the latest communication and advertising media, and there is an increasingly innovative concept of promotion if you are growing rapidly every day. Today, educated young people know a lot about false accusations that advertisers do on television commercials, I think before deciding to purchase. The impact of advertising will depend on a variety of factors, such as viewing time, age, personality, exposure, conversation about TV commercials with parents. Advertising is beneficial for both advertisers and consumers.

The church affects young people, but we can not get the advertising effect on young people in our country. Advertisements are targeting young people through radio, television and newspapers. Advertisers use a special strategy to persuade young people to purchase their products. As the growing mass media world becomes more familiar to children, we must recognize the impact of advertising on today's young people. In today's home several TVs are common. "Today ... global advertising is much more complicated worldwide than advertisements using more local agenda (Kotabe & Helsen, 2004; Young, 2005) From one country or culture to another country acceptable and desirable Things may change rapidly (Levitt, 1983) This applies not only to the products and services that are being sold, but also to the representatives of those products and services and the general public.