Effects of Media on Children and Adolescents

Role marketing is a message that depends heavily on emotional affection and the appeal of information sources, so it is handled by children at a peripheral level, ie heuristic convincing power. These complaints rely on discreet consumer attention and lack of motivation to process messages. Consumers know that children can easily go on brands and are not persuaded in cognitive analysis, not through attractive features aimed at having a positive emotional connection with the brand Certain information must be presented. .

In a review article published in the April issue of the Journal of Pediatrics (online March 1), researchers were asked about the recent media's concern for health and happiness in children and adolescents We reviewed the impact. research. . Studies have found that the media can influence children's beliefs and behavior in terms of violence and aggression, sex, substance abuse, obesity and eating disorders. Severe television viewing is associated with attention deficit disorder and academic decline as well as hypertension, asthma, sleep disorders, mood disorders, psychological distress and depression. The media can also positively influence, educate the children about sympathy, tolerance to other races, and respect for the elderly and communicate important public health information.

Pediatricians need to understand and understand the patient's influence on the media because the unhealthy effects the media has on children and adolescents are known 9. Pediatricians need parents who can educate patients and advocate improvements in healthy media. 5 As part of a health surveillance visit, pediatricians also begin to adopt the history of media and need to use the history form of the media developed by the university (Table 1). 45 In addition, pediatricians can cooperate with patients to help them understand that what they see on television is not "real". The purpose of advertising is to sell their products.

Pediatrician physician Victor C. Strasburger and digital media experts Amy B. Jordan and Ed Donnerstein, according to their article "Influence on health of children and adolescent media", "Young people use media 1 I spend an average of seven hours a day. " It's time. Strasburger, Jordan, Donnerstein continue to solve this problem. Because the screen is too long, children lose their sleep and have time to concentrate on research.

Research on the influence of music and its children and adolescents has expanded to another form of popular music, a music video. Music video appeals to children and teenagers. Given the mixture of two media (television and pop music) that appeal to young people in music videos, it is important to consider the impact on young audiences and pay attention to the promotion of these music videos is. Widely used research 29, 30, 55, 72 - 93 These are mainly divided into performance or concept video. Performance videos, artists, group films during the performance, usually a concert. Concept video, on the other hand, tells viewers a story that may be evolving from a song or may not evolve.