Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants.

Author: Taiwan Hualien County Dong Hwa University Department of Business Administration

Journal Article: International Hotel Management Journal No. 28 No. 4 pp. 586 - 593 ref.many

Abstract: It is attracting attention of academics and practitioners how the catering industry produces high quality service experience. Some scholars insist on creating high quality service encounters to increase customer satisfaction. However, in a recent survey, the hotel restaurant service has not been considered and it is necessary to understand the detailed implications of the customer's meal experience and the potential impact on customer satisfaction. Therefore, this research on service encounters and restaurant consumer behavior builds a comprehensive framework through literature review. Collect empirical data by questionnaire distributed to customers of luxury hotel restaurants. Empirical results show that catering environmental factors and interactions with service employees and other consumers have a positive impact on the value of consumer experience. Furthermore, only interaction with service representatives can directly affect consumer satisfaction. Environmental factors of restaurants and interactions with other consumers indirectly and positively influence consumer satisfaction through empirical value. Finally, with regard to marketing and development programs, the results of this survey can help to improve the physical appeal of luxury hotel restaurants being inspected.

Descriptors: Consumer satisfaction, customer relationship, luxury hotel, marketing, restaurant, quality of service

Therefore, based on previous studies and these observations the following assumptions are made. Experience value, customer satisfaction level, and customer service life value: H1: Experience value has a positive influence on customer satisfaction. H2: Experience value has a positive influence on the customer's lifetime value. Value of perceived quality, customer satisfaction, and customer service life: H3: Perceptual quality has a positive impact on customer satisfaction. H4: Perceptual quality has a positive impact on the customer's lifetime value. Customer Satisfaction and Value of Customer Life: H5: Customer satisfaction has a positive impact on the value of customer longevity

Abstract: It is attracting attention of academics and practitioners how the catering industry produces high quality service experience. Some scholars insist on creating high quality service encounters to increase customer satisfaction. However, in a recent survey, the hotel restaurant service has not been considered and it is necessary to understand the detailed implications of the customer's meal experience and the potential impact on customer satisfaction. Therefore, this research on service encounters and restaurant consumer behavior builds a comprehensive framework through literature review. Collect empirical data by questionnaire distributed to customers of luxury hotel restaurants. Empirical results show that catering environmental factors and interactions with service employees and other consumers have a positive impact on the value of consumer experience. Furthermore, only interaction with service representatives can directly affect consumer satisfaction.

Impact of experience value on customer satisfaction of luxury hotel restaurant service