Ebay: Facing The Global Challenge

Executive Summary: Introduction: The goal of E-Bay is to target more international markets such as Russia, Denmark and Vietnam It is to enter. And Turkey. In addition, focus on fixed price options, we will offer more opportunities for sellers and specialty items. This discussion is a strategic impact on the above problem and the best direction E-bay should take in terms of business growth and operating profit.

In this article we will discuss some of the challenges facing product development in the global economy. Apple, eBay, Levi Strauss & Co. A simple case study shows examples of realistic issues such as competition, scope of impact, and infringement. Accepting technological progress such as social media is essential to utilize competitive advantage and to provide ethical business to companies. In terms of image, the world is getting smaller and smaller, companies have to constantly reform themselves to maintain competitiveness in the world economy. Technology has created a series of challenges, but by leveraging its marketing advantage, companies can build leadership positions. But while technology creates new marketing opportunities, especially for consumers, companies need to be cautious about maintaining an ethical marketing strategy.

Of course, trading on the Internet has many potential risks. As a result, eBay faces many challenges due to the application of e-commerce strategies. First, look at the challenges facing the eBay strategy and then discuss these impacts and current issues. First of all, eBay needs to support and develop translation software for trading communities around the world. This will help customers including nation buyers and sellers auction their native language and rely solely on translation software. As a result, eBay needs to continue to support and develop translation software, a stable update to provide better search capabilities, more flexible and secure, and support global functions of eBay strategy . eBay can cooperate or invest in companies that can sell computers that can access the Internet in these countries.

As a global trading platform, eBay must face the problem of representing auction postings as specific native speakers in order to be understood in the potential buyer's local language. However, restrictions on translation software often incompletely translate native language, which is an impediment to eBay's global strategy (Daniels, Radebaw and Sullivan, 2009). Every country faces its own cultural and legal challenges. Whether we can export or import the products or services listed on the auction platform is a big problem (Daniels, Radebaw and Sullivan, 2009). For example, a French judge faced the problem that Nazi souvenirs are prohibited from entering France.