Ebay: Facing The Global Challenge

Executive summary: The e-commerce industry is a major player in the global retail environment. With the enormous business history of E-Bay, the company can build social capital for purchasers and sellers of the Internet, and now has a competitive advantage. However, due to the intense competition of e-commerce, major companies have led the economic growth and expansion efforts of overseas markets with a sufficient number of Internet users. As the online buyer seller facilitator, the only obstacle the company has to overcome is to quickly place it in a new overseas market where growth opportunities have been confirmed.

In this article we will discuss some of the challenges facing product development in the global economy. Apple, eBay, Levi Strauss & Co. A simple case study shows examples of realistic issues such as competition, scope of impact, and infringement. Accepting technological progress such as social media is essential to utilize competitive advantage and to provide ethical business to companies. In terms of image, the world is getting smaller and smaller, companies have to constantly reform themselves to maintain competitiveness in the world economy. Technology has created a series of challenges, but by leveraging its marketing advantage, companies can build leadership positions. But while technology creates new marketing opportunities, especially for consumers, companies need to be cautious about maintaining an ethical marketing strategy.

Of course, trading on the Internet has many potential risks. As a result, eBay faces many challenges due to the application of e-commerce strategies. First, look at the challenges facing the eBay strategy and then discuss these impacts and current issues. First of all, eBay needs to support and develop translation software for trading communities around the world. This will help customers including nation buyers and sellers auction their native language and rely solely on translation software. As a result, eBay needs to continue to support and develop translation software, a stable update to provide better search capabilities, more flexible and secure, and support global functions of eBay strategy . eBay can cooperate or invest in companies that can sell computers that can access the Internet in these countries.