Easyjet and Ryanair Flying High on the Southwest Model

Easyjet and Ryanair have adopted the Southwest Airlines model to create an abstract concept of a low-cost airline. We examined the latest management development around the world and identified practical influences from state-of-the-art research and case studies. Design / Method / Method - This briefing was written by an independent author who added its own fair comment and placed the article in the context. Survey results - For the time being, the concept of commuting between Rome and London every day was considered timely.

Easyjet is a low-cost company with RyanAir as its main competitor. Easyjet founder Stelios Hadji-Ioannou was impressed with the cooperation with Southwest Airlines and decided to establish his own European company. The company began with two aircraft and currently has 166 aircraft. (Http://ec.europa.eu) The report deals with several marketing issues related to this innovative company. Baregheh A., Rowley J., and Sambrook S. (2009) point out that innovation is a multi-step process in which an organization turns ideas into a process for new improved products, services, or competition, differentiation in the market It is defined as a process. . Easyjet is firmly compliant with the original low cost model and is not decorated. We will bypass the distribution agency's distribution model and offer peer-to-peer service. Ticket reservations are made only on the phone and online.

Southwest Airlines has become a source of great inspiration for other low-cost airlines, and its business model has been repeated over and over the world. EasyJet and Ryanair in Europe are the two most famous airlines in line with the business strategy on the continent of Southwest Airlines (EasyJet currently operates two different aircraft models). Other airlines with a business model of Southwest Airlines include Canada WestJet, Malaysia's AirAsia (Asia's first and largest LCC), Sir Richard Branson, and Australian Virgin Blue (Virgin Blue currently has two We operate it). Qantas Jetstar (Jetstar currently operates two aircraft of Thai Nok Air, Freedom Air of New Zealand, Volaris of Mexico, Pegasus Airlines of Turkey, but Southwest Airlines has airlines of many other airlines The main inspiration is Ryanair, AirAsia, Jetstar etc. However, the management strategy of Ryanair, AirAsia, Jetstar is very different from the management strategy of Southwest Airlines.