Eastman Kodak and Fujifilm

Kodak seems to want to tighten bondage to photographic film in the US market, but Fujifilm has more views on its appearance. It has cooperated with international partners, as it recognizes that things will change rapidly in the near future. Before these changes affect the camera world, Fujifilm sees the changes in other industries, including the office supplies industry, so prepares to cope with technology changes.

Eastman Kodak started business in 1888 after George Eastman (Yesman Color Legacy) got a photographic film patent in 1885. Kodak is also the first company to announce a commercially successful color film and timely acquire 90% of the photo consumable market. Unfortunately, with the introduction of digital technology, Kodak experienced a staggering decline in the late 1990s and early 2000s as it was unable to respond quickly to the field of constantly changing consumer photography.

Kodak is officially known as the Eastman Kodak Company. Founder George Eastman (1888) acquired and developed a patent that changes the way we see things in still life. Eastman introduced Easy Photography, the first simple click camera, photographic equipment, film, paper, and color chemicals. Kodak achieved profitability in the 1990s. ("Construction of Foundation", n.d.). Kodak developed the basic technology of digital camera in 1975, but it was abolished due to concern that threatening movie business (Williams, 2013). Kodak abandoned the biggest technology development in the film industry. Because without a traditional movie they could not see the future. As digital cameras are faster and more efficient than traditional films, Kodak's sales have dramatically declined. Ultimately Kodak will lose market share in the US and the world due to competition with other companies