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Currently, we have 8 high quality products, each with its own free gift. The price ranges from $ 19 to $ 599, depending on the type of license and archive (HTML, HTML + PSD, HTML + Sketch). Free gifts are available everywhere in various communities, blog posts, newsletters and social networking sites - they drive all of our traffic. The basic idea is that these free gifts will always appear in the top ten list of these big communities. Each top 10 post (depending on the size of the community) displayed 1,000 to 15,000 target users per day. As you can imagine, how much does it cost to implement a targeted marketing campaign regularly?
In a few months, we spent time implementing the platform and some free gifts (and institutional work). Initially, there were no Twitter fans, Facebook fans, or mailing list subscribers. We issue lots of free gifts at various design forums and we use the "web developer on Twitter" technology to advertise our products. And in December we released Bootstrap Expo, the most popular gallery introducing sites created in Bootstrap. This is another important peak of our business. These users are the perfect user for our business because anyone who asks for inspiration at Bootstrap Expo already knows Bootstrap or has used it before.
Free gifts, contests and prizes are an effective way to sell items, but they are not suitable for all market segments. Free gifts for fresh food or consumables: For all other products such as skin care products, foods, supplements - even if someone can order another product like clothing - it is difficult to make it work well . Even if your niche has sufficient demand and good product choice, it will be far more difficult for you without knowing the ideal customer. This is what happened in my shop. I can have a good month, but I have not had enough target customers, so I may have lost the store with a lot of sales.