E-Commerce Shift Towards Personalization, Dynamic Pricing, and M-Commerce

In the past few years, the rapid expansion of the Internet has led to many technical, commercial and social transformations. Examples of this change include increased demand for broader Internet bandwidth, shifting from physical stores to online stores, social acceptance using the Internet and trust in financial transactions. As the Internet and e-commerce are more integrated into our lives, they will continue to promote our work and lifestyle changes as explained above. With the continued expansion of the Internet, the future of e-commerce is expected to bring further changes in our lives.

Mobile commerce is the trading of goods and services via wireless handheld devices such as mobile phones and personal digital assistants (PDAs). Mobile e-commerce is known as next-generation e-commerce, and users can access the Internet without finding a place to plug in. New technologies behind mobile commerce based on Wireless Application Protocol (WAP) are successful. Europe has made greater progress and mobile devices with Web-enabled micro-browsers are becoming more common than in the United States.

Due to the explosive development of mobile communication technology and the rapid innovation of mobile devices, mobile commerce (M-commerce) has become a new way of e-commerce. Mobile commerce is defined as "a subset of e-commerce where monetary value is traded in wireless environments using mobile devices" (Yap & Hii 2009, p. 24). With mobile commerce, individuals can easily trade on mobile devices anytime, anywhere (Yap & Hii 2009). Expansion of 3G mobile technology will provide high-speed Internet access via mobile devices and will facilitate the launch of the App Store. This will contribute to the rapid growth of global mobile commerce. With the introduction of 4G mobile technology, mobile commerce is expected to further grow (Tripathim 2012; Giaglis & Kourouthanassis 2012). 2012)

Mobile commerce or mobile commerce is a field of e-commerce that can be used in the form of applications and mobile websites. In applications like letgo, it is easy for buyers to discuss product details or negotiate prices with sellers, which is a form of social networking. It also narrows down the search of cities and topics to increase efficiency. Some major e-commerce sites like Amazon and eBay can also be used in applications, so people can shop anytime and anywhere. However, in particular, some mobile social media networks add mobile commerce functionality to their applications. For example, in the Facebook market, people can buy and sell products through their mobile devices. Many e-commerce and mobile commerce applications also increase interaction with other applications such as mobile payment, banking and ticketing applications, so customers can easily receive payment or payment.