Duties of Fidelity

Ross initially proved responsible for loyalty, compensation, appreciation, justice, good deeds, no malice, self improvement. Although Ross explained each responsibility, it is still unknown how these responsibilities are included in marketing activities. Looking at each responsibility, it is not easy to carry out their responsibilities under certain circumstances, unless it is required. Talent did not do anything (Baumrin, 1965) only if there is an ethical requirement (not). Therefore, it is very important to understand the situation in order to fulfill these roles.

The obligation of loyalty is one of the seven preliminary guarantee obligations of WD Roth 's moral principle, which also supports this behavior as a moral way as it prevents the responsibility of loyalty from being broken To do. (Shaw, Barry, & Sansbury 2009, p.88) Today, corporate reputation plays an important role in contributing to the organization's long-term competitive advantage by McWilliams, Siegel & Wright 2006 (Trevino & Nelson 2007, p.33) It is clear that it plays. It is one. From the customer's point of view, corporate social responsibility has a positive impact on customer satisfaction and loyalty.

... Responsibility for loyalty, ie fulfilling our responsibilities, responsibility or duty of obligation to correct previously wrongs, responsibility for appreciation, or responsibility for returning service to people who have received in the past . The benefits of enjoyment, the responsibility to advertise the largest comprehensive product, the last one is the obligation not to harm others, or the obligation not to harm others. Ross adds his responsibility "to promote the gathering of the greatest profits" and states what he thinks is an essential item. Virtue, knowledge, justice, and happiness of others, not their own happiness. So, this makes his moral system a combination of morality and result: moralism, based on resultism as one of its duties

Generalization and interpretation of ethical theory: resultism, morality, moral ethics and objectiveists ethical self-doctrine