Drugs and Alcohol are Not Cool

Among the young people, drugs and alcohol are considered "cool". The biggest problem is that you do not understand how teenagers drink responsibly, and you do not understand the risks and implications associated with drugs. Because the young people now live, they did not think about their future. They want to calm down, adapt and enjoy, but not all fun and games. Legislation has been enacted to prevent people under 21 years old from drinking alcohol. Since other laws have also been enacted, you must prescribe specific illegal drugs, but "There is a minimum drinking age law, but minor students engage in high-risk drinking, A lifetime achievement of alcohol dependence.

Some sources tell children that alcohol, tobacco and illegal drugs are dangerous, others have some information that makes it possible to "cool" drugs and alcohol and "adapt" it to society. One of the most prominent factors that affect adolescence onset or do not initiate smoking, drinking and sexual intercourse is the information conveyed through the mass media. Despite the restrictions on tobacco products, alcoholic beverages, and mass media advertisements for condom brands, young viewers are still encountering mass media content related to almost all media channels.

The influence of the media is a major causal relationship with drug abuse, especially for drugs such as alcohol and tobacco. The media "cools" these medicines through gorgeous advertising in the media. However, since the adverse effects of these drugs are not so emphasized, young people are affected and the information to use them is inadequate, which may be due to the use of medicine. This can lead to poisoning and when victims realize, they can not do without medicine. This effect of media can be blocked by using warning labels and banning certain forms of drug advertisements for adolescents.

Two advertisements were made in Canadian English and two ads were done in France and Canada. These ads are targeted at adolescents from 11 to 17 years of age. The theme of the campaign is that the use of drugs and alcohol is not "cool", and the use of drugs and alcohol is not a sign of growth. These ads are specifically designed to prevent individuals from transitioning from Phases 1 and 2 to Phase 3 and Phase 4 peer pressure. Advertisements are assumed to have less impact on individuals on Stages 5 and 6. The theme of these campaigns aimed at reducing pressure from fellows can be contrasted with the theme of other anti-drugs and alcohol dependence campaigns highlighting the health and legal influence of drugs and alcohol . These topics are expected to be more effective at other stages of drug and alcohol use.

Drug and alcohol involvement stage: Analysis of drug and alcohol abuse influence