Dr. Pepper/Seven Up, Inc.

Pepper / Seven Up, Inc. Dr. The US soft drink industry is an advantageous but competitive market. In 2000 alone, consumers consumed an average of 53 gallons of soft drinks per person per year. There are three major companies that make up the majority of sales in the US carbonated soft drink industry. They follow the Coca-Cola company with 44.1% market share, PepsiCo with 31.4% market share and Pepper / Seven Up with market share of 14.7%.

In 2000, BK decided to sign a long-term contract to supply products with Dr. Coca-Cola and Pepper / Seven-Up to all BK restaurants in the United States (Burger King Holdings Inc., 2009 ). BK has extended its longstanding relationship with Coca-Cola as an approved soft drink supplier for international regions covering Greater Europe, Latin America and the Asia Pacific region (PRNewswire, 2003). Due to globalization, consumers in about 200 countries enjoy more than 1 billion Coca-Cola products per day (Coca-Cola Company, 2010). President of BK International said that through this new alliance, Coca-Cola (Coca-Cola, 2010), recognized by world-renowned brands, will provide BK brands with the best hamburger experience for all consumers We hope to support the rapid development of. Global restaurant (PRNewswire, 2003). Building partnerships with suppliers is also a good way to build higher standards.

In the United States, Keurig Dr Pepper does not have a complete filler and a network of distributors, so this beverage may be contracted by a Coca Cola or Pepsi based bottling agency. Before the initial investment in Cadbury Schweppes was acquired, 30% of the Dr Pepper / Seven Up product was produced and distributed in a Pepsi-Cola bottle, an additional 30% was produced and distributed in the Coca-Cola bottle . The remaining 40% are manufactured and sold by independent bottling plants (mainly from Dr Pepper / Seven Up Premade Regional Filling Factory) and Dr Pepper / Seven Up Bottling Group. Currently, most Pepsi and Coca-Cola bottled peppers are owned by PepsiCo and Coca-Cola after acquiring their major bottling company.

Dr. Pepper went bankrupt in the early 1980s and urged the investment group to privatize the company. A couple of years later, Coca-Cola tried to acquire Dr. Pepper but was blocked by the Federal Trade Commission (FTC). Almost at the same time, Seven Up was acquired by Phillip Morris from the same investment company that saved Dr Pepper. After the merger of Coca-Cola Company failed, Dr. Pepper and Seven Up merged (Dr Pepper / Seven Up, Inc. or DPSU was established), and abandoned international brand rights in the process. After the merger of DPSU, Coca-Cola got most of the non-US rights under the name of Dr. Pepper (Pepsi acquired the Seven Up right).