Dove's Real Beauty Sketches: Role of Media Relations

4 Role of Media Relations Dove's Real Beauty Sketches video was produced by Ogilvy & Mather Brazil (Think with Google 2013). This event spreads the virus and makes a fuss by attracting millions of viewers. The purpose of this event was to prove to women that women were more beautiful than they thought. This event was very popular as Dove created a persuasive media plan to stimulate media relations. Firstly, the video has been uploaded to the YouTube channel of Dove United States.

One of the most successful brand content events so far is Dove's Real Beauty Sketches. Dove began client survey, only 4% of the women surveyed found that they represented themselves as "beautiful". The team of Dove is thinking about what we can do to change this out of date statistics. They created the concept and value of 'beauty for everyone' around their own brands. The next step is to understand how to pass this message to their community. Dove produced a series of videos including FBI sketch artists who painted the drawn women. Next, the artist drew a portrait of the same lady, but a stranger explained it. The difference between the two sketches is often amazing. The event spread, over 50 million people watched the video in the first 12 days of release. So far, Dove has about 180 million views - intentional and targeted view

Let's consider an example of the real beauty movement of Dub. To make the most of it, we use the opportunity of social media. Dove's Real Beauty Campaign was originally started in 2006. In 2013, Dove announced "Dove: Real Beauty Sketch: short film". This video brought 60 million impressions to the diving brand in the first 60 days. This is a special skill in itself. There are many examples. In other words, without the influence and power of social media, today's world can not be imagined. 'M' stands for Mobile. Mobile devices have changed the way people access their digital data. Shoppers are increasingly using smartphones to browse merchandise to purchase items online. The government also uses mobile devices to connect with citizens. Make sure that your company is moving and that your app is mobile-friendly