Dove Evolution in Campaign For Real Beauty

Dub's real beauty campaign began "Evolution" this month until the 60 second journey, retroactured charm from true beauty. Evolution TV ads are posted on YouTube, MySpace, Google Video and stand out in the list of "Virus Charts". Dove Evolution displayed female and makeup artists on the screen. Without make-up, the female's face showed a slight "skull". For over 15 seconds, the model's face got softer and I could see her hair becoming 'beautiful'. The clip moves to the Digital Enhancement Software window. Here, the skin of the woman becomes smooth, the lips become full, the neck becomes longer, the hair gets thicker, the eyes become flat, the face becomes narrower.

Super: "There is no reason why our perception of beauty is distorted, please join DoveReal Beauty Workshop for Girls." Someone mentioned the Pigeon Self-Esteem Fund

Developed by Toronto Ogilvy & Mather, Dove Evolution was developed by creative director Nancy Vonk and Janet Kestin, art director and copywriter Tim Piper, art director Mike Kirkland and agent Brenda Surminski.

Toronto Reginald Pike (now a software citizen) and Tim Piper, photo director Tycho Poulakakis and producer Jennifer Walker via Yael Staav

The animation was done by Kevin Gibson of Soho Post of Toronto and Stephanie Kouverianos of Producer. Graphics developed by Eric Makila, Bob Zagorskis

Paul Gao, director of live editorial supervision, says: "The advertising industry and the general people have been fascinated with how to implement this program and promoted the pigeon production video." The series of images brings an amazing digital face effect that seems like a one shot

Behind the scenes video, Paul Gowan of Rogue Editorial, Soho's well-known post production company Soho, and Ogilvy's art director Tim Piper, and photographers Gabor Jurina and Vapor Music comments are introduced. In less than 5 minutes, "Making of" explained the process of shooting a video clip to the audience, with hundreds of photographer stills from offline editing stage to creating Photoshop style software design. We will manipulate images of models through animated works of Kevin Gibson at Soho. Soho's FX team also includes Flame artist Terry Rose, Inferno artist Andy Hunter, and post production artist Stefani Kouverianos. To play the video on YouTube, please click the image below.

The Dove Evolution virus campaign was awarded the Network Grand Prix Lions Award at Cannes International Film Festival 2007

One of the most successful brand content events so far is Dove's Real Beauty Sketches. Dove began a client survey, and only 4% of the women surveyed found that they represented themselves as "beautiful". The team of Dove is thinking about what we can do to change the statistics betraying this expectation. They created the concept and value around their own brand "beautiful for everyone". The next step is to understand how to pass this information to their community. Dove produced a series of videos including FBI sketch artists who painted the women drawn. Next, the artist drew a portrait of the same lady, but a stranger explained it. The difference between the two sketches is often breathtaking. Events spread, over 50 million people watched the video in the first 12 days of release. So far, Dove has about 180 million views - intentional and targeted view

Dub's real beauty campaign began "Evolution" this month until the 60 second journey, retroactured charm from true beauty. Evolution TV ads are posted on YouTube, MySpace, Google Video and stand out in the list of "Virus Charts". Dove Evolution displayed female and makeup artists on the screen. Without make-up, the female's face showed a slight "skull". For over 15 seconds, the model's face got softer and I could see her hair becoming 'beautiful'. The clip moves to the Digital Enhancement Software window. Here, the skin of the woman becomes smooth, the lips become full, the neck becomes longer, the hair gets thicker, the eyes become flat, the face becomes narrower.