Dove Beauty Sketches

He worked as a police artist from 1995 to 2011. Along with the beginning of the advertisement, a long-lady named Florence began talking with the camera. She told us that the team was told what to do before the interview. She said, "I have appeared in places I've never been before, a person has a draft board, I do not know what he is doing, but the next few You can tell me after the question. "People will not see the artist. Once that person sat down, Jill began to ask simple questions about how people perceive themselves; they were only brief questions about their faces.

For example: Sketch of the real beauty of a pigeon. A pigeon's "real beauty" sketch. This is a short documentary-style advertisement that supports women's "pursuit of beauty" face-up. There are many things that happen in 6 minutes and 36 seconds. Mr. Jill Zamora, a forensic artist who worked as a police artist at the San Jose police station from 1995 to 2011, explains the physical characteristics of a wide range of people, mainly white women. . Next, they were asked to meet with other people involved in the project for a simple chat. They are then asked to explain the physical characteristics of the person they met with Zamora in "Second Explanation". So, Zamora finally drew two different pictures of the project character: one is based on how women perceive themselves. The second one is based on how other people are looking at women.

One of the most successful brand content events so far is Dove's Real Beauty Sketches. Dove began client survey, only 4% of the women surveyed found that they represented themselves as "beautiful". The team of Dove is thinking about what we can do to change this out of date statistics. They created the concept and value of 'beauty for everyone' around their own brands. The next step is to understand how to pass this message to their community. Dove produced a series of videos including FBI sketch artists who painted the drawn women. Next, the artist drew a portrait of the same lady, but a stranger explained it. The difference between the two sketches is often amazing. The event spread, over 50 million people watched the video in the first 12 days of release. So far, Dove has about 180 million views - intentional and targeted view