Does Facebook Categorize Users By Political Preferences?

In March 2018, after the story about the use of social media for data collection and election operation and the talk about abusing Facebook data for political purposes increased, the graphic that appeared on the Internet in March, 2018, I asked questions about the recording method. Information notice:

Obviously, Facebook has marked you as very free, free, gentle conservative or very conservative

To view it, click Settings> Account Settings> Ads> Your information> Your categories> American Politics.

This tag is in the "Your Category" subsection of the User Advertisement Settings tab and contains the following message: "Some of the displayed ads are due to advertisers trying to connect with others based on the information they provide on their profile. Please contact me.". Clicking on the "Your Categories" tab will display another comment for the user.

The categories in this section will help reach people who are more likely to be most interested in advertisers' products, services, and reasons. We have added you to these categories based on information you provided on Facebook and other events.

This section contains information such as the user's birth date, the Internet browser used to access the website, and the type of network to use.

However, although there is a "political" label, this is not a recent addition, it was subject to news coverage early in 2016. According to the New York Times, social media platforms often infer political trends from unrelated posts.

Even if you do not like the candidate's page, if you think that most people who prefer to create the same page like Ben and Jerry ice creams are liberal, Facebook will .

Facebook's CEO Mark Zuckerberg in the same month that the image began to spread online, reported that about 50 million users leaked to the data company Cambridge Analytica in 2014 and apologized for another newspaper advertisement did. The company is increasingly subject to scrutiny after disclosure. According to a whistleblower Christopher Wylie and television research officials, the official of the Cambridge analytical center boasts that "information can be put into the blood of the Internet", the information is not returned to them.

On March 28, 2018, Facebook announced a statement to make it easier for applications to make their data unavailable to applications, including data displayed to advertisers.

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On Facebook, what you click, the content shared with "friends" will form your profile, preferences, affinity, political views and perception of your world. The last thing Facebook wants is to confront you in some way. Sanctions will be applied soon: The number of clicks / shares is reduced, and even worse, meeting times may be shortened. Therefore, Facebook has no choice but to click comfortably and simply comfortably warm and comfortable. In the United States, Facebook is 40 minutes per user per day.

There are more users on Facebook! Yes. However, not all Facebook users push the same title, but for every Twitter user who performs mobile search at a particular time and place, Moments headline news created by Twitter will be displayed . Facebook planned theme tags at some point, but did not generate real-time first-party content like Moments. In other words, even if you do not use Facebook or do not care about it, you must respect the impact of 2 billion users. Likewise, even if you are not using Moments, or if you are very concerned about the contents of editing and mainstream content, it may be more unique than CNN, The New York Times, Washington Post. Quantity has its own quality

The more Facebook knows about users, the more ads can be targeted to that user. Therefore, the company wants users not to access any external website at all. Facebook recently launched Instant Articles. This is a service that hosts the contents of major publishers directly in the Facebook environment. Readers and publishers argue that users can save time because they no longer have to wait for articles loaded on third party websites to load. But the other reason is that users do not have to leave Facebook to access the news.