It is also consistent with another challenge of establishing an intimate and differentiated relationship with fellows. They also work together to develop job identification and economic independence. However, according to Hughes (n.d), emotional confusion in divorce of parents may make it difficult for them to concentrate on their careers or form friendships. Hughes added that for divorced men and women it is very difficult to make a decision to change life at this stage of the life cycle.
Changes in society, changes in the life cycle of traditional families, and various stages of early development. Single form, late marriage, divorce (with / without children), double income, no child, residence. Consumer researchers have thus brought about changes in traditional FLC to reflect changes in families and lifestyle arrangements. Broadly speaking, families can be divided into household households and non-domestic households (single households or households). Each of these family types has various features that also appear in purchasing patterns and consumption expenditure.
There are many factors that affect family purchasing decisions. Despite the family type and the role of women in families, the family life cycle (FLC) also has a major impact on household purchasing decisions. The family life cycle represents changes in the structure of families and families over time (Askegaard, 2006). FLC shows household income and family aging. As time goes by, family needs and needs tend to change. Therefore, their preferences and behavior will change. Households at the same stage of the life cycle have similar characteristics of demographics, finance, and purchasing. In contrast, families at various stages of life show various interests, needs, needs, and use a variety of communication strategies (Lee & Levy, 2004).
Families include people of all ages - young people, the elderly and people of all ages. Any argument about family values must cover different age groups. Therefore, the point of family life cycle is included in the framework. However, it can not be said that family life cycle stages are universal, or families and individuals experience stages in a specific order. They are obviously different. The concept of puberty, youth, marriage, childbirth, father, old age is dynamic and needs to be readjusted and reinterpreted when the social and cultural environment changes.