Disjuncture and Difference in the Global Cultural Economy, the author Arjun Appadurai

In the article "Isolation and Difference of the Global Cultural Economy", the author Arjun Appadurai focuses on global cultural issues from two perspectives. In the first part, Appadurai recreates the history of cultural interactions and enters cultural globalization. He then sees the central issue of the second part of the present world culture by explaining the complex relationship between cultural homogenization and cultural heterogeneity. In the second part, Appadurai builds its own model and has five dimensions of worldwide cultural mobility, namely ethnic landscape, media landscape, technical landscape, financial landscape, and ideascape (Appscape) I have explored cultural separation

According to Arjun Appadurai, the world's cultural economy often has divisions and differences, but today's central problem is tension between global interaction heterogeneity and cultural homogeneity. "Homogeneity" is the pursuit of globalization and universal "heterogeneity", ie maintaining race, indigenous rights and cultural identity. As mentioned earlier, what matters is that the "homogeneity" of the material is at the expense of "heterogeneity". From an academic point of view, cultural heterogeneity requirements mainly include the following aspects. First, the cultural position, it has the status of cultural relativism. Whether it is a strong culture or a weak culture, there is a need to maintain autonomy in different cultures, equal rights, any culture is better than other cultures, nature

In order to understand the synthesis of these theorists, we must first look at them separately. In Arjun Appadurai's "Modernity" chapter "Separation and Difference in World Cultural Culture" he discusses globalization, delocalization, world imagination, and separation theory. Globalization is the interaction and movement of people across borders and the main reasons to date are the conversion of war and religion, but globalization is inevitable in contemporary advanced technology and social media era is. Appadurai said globalization broke the barriers between the state and the culture until it was no longer recognized, and citizens completely lost their self-awareness, creating a sense of alienation and uneasiness. Even within the home of his ancestral family, the elimination of territory is the result of people's movement.

Here I would like to talk about the theory of the globalization process of Arjun Appadurai and how it affects cultures around the world. Appadurai was an Indian - born sociologist who later studied at the University of Chicago, later became professor of anthropology and South Asian language civilization. The main paper he wrote was that I wanted to pay more attention to what is called a difference and difference in world culture and culture, or to talk about. The basic point is that the world is incredibly connected and the boundaries between space and time are more likely to intersect. The boundaries of culture, culture and culture are blurred because ideas, images, characters, money flows and communication continues constantly. And I guess this is shown in a fun way on the tattoo. Next time I would like to become more familiar with Appadurai's articles because I want to understand more comprehensively the articles of Appadurai, to learn my subject more clearly and to think deeper.