Dishonest Business Practices in Sears' Automotive Centers

Early in the 20th century, the economy changed, the automobile industry was booming. Sears and Roebach were originally small mail order companies and later transformed into retail and specialty chain nationwide including home appliances and car service centers (Emmit, Jueck and Rosenwald, 1951). In the late 1980s, Sears began to decline in revenue as similar market retailers opened all over the country. This created a lot of difficulties for Sears. On June 11, 1992, the California Consumer Affairs Office filed an unnecessary service and repair to 72 automobile repair centers of Rollbach Auto Repair Center (Robert, 1992).

In 1992, Sears, Roebuck & Company was overwhelmed by complaints from the automobile service business. More than 40 state consumers and lawyers condemn the company that they mislead customers from brake operations to front end calibration and have sold them to unnecessary parts and services. However, it is wrong to consider this situation based solely on some moral error. Management did not start cheating Sears' customers. Conversely, many organizational factors contribute to problematic sales practices.

In 1886, Sears established R.W. Sears Watch Company in Minneapolis. Sears, Lowback, Co was officially founded in 1893. Sears is a leading retailer of clothing, home and automotive products and services, with annual sales exceeding $ 40 billion. Sears operates 863 retail stores, most of which are in the same location as the Sears Automotive Center and 1,200 retail outlets, including hardware, outlets, tire and battery stores, and independent stores, are mainly located in small rural areas It is for the market.

Sears is not satisfied with the one-stop service of durable goods. Like today's Amazon, the company uses that position to enter adjacent businesses. To complement the huge auto parts business, Sears began selling auto insurance under the Allstate brand. It may be said that the transition from product sales to service is similar to making Amazon Web Services - Amazon's TV show -. Why analysts want to know if Amazon is selling books, diapers, and television? However, even at the company's seemingly strange decision, I concentrate on the old expertise of Sears. That is to become an integral part of consumer life.

Amazon seems to be tracing the footsteps of retail giant Sears of the last century, which rose in 500 pages Consumer's Bible in the early 20th century. When the family moved to the town, Sears promoted the mail order business and established more than 300 stores between 1925 and 1929 to meet the growing middle class hardware needs. Amazon has successfully imitated this model by turning retail into a browseable sofa product. But it drives Whole Foods to the world of digital connectivity and delivery service and eliminates the habit of grocery shopping. The future of this business model will fully reuse the physical center, which is a reasonable continuation of the Wal-Mart market revolution.