Direct Marketing and Avon Beauty Products

The definition of direct marketing DM is very complicated, but it is a direct advertisement sent by several internet promotional methods for selling e-mails or goods and services. The direct selling method allows consumers to avoid inefficient wholesale and retail distribution systems. A woman who quits the company and gives birth to a child can work part-time, which is a very attractive career for women entering the labor market again. According to the direct selling agreement, in 1924, 1.23 million women were engaged in direct sales activities.

In 1999, Avon Products became the distributor of the world's largest beauty and beauty related products. Avon sells product lines to women in the United States and various countries through a total of 8 million independent distributors These distributors are mainly visiting sales or direct sales. McConnell has led the company in its history and developed a series of corporate philosophies that have continued to influence decision-making.

Avon Products is one of the world's largest distributors of direct sales organization and beauty and beauty related products. From the headquarters in New York City, we sell product lines to women in 112 countries and receive sales commissions through 6 million active independent contractors (sales representatives), but they have not benefited from employment . . The idea behind the direct sales model is to eliminate intermediaries (departments and cosmetic stores) and reduce costs and increase profits by delivering products directly to consumers.

The selected organization was Avon Cosmetics Limited. Avon is one of the world's largest distributors of cosmetics and other beauty products, and is a worldwide manufacturer and distributor of beauty and related products. 98% of income is income from famous "Mrs. Avon" which sell lipstick, perfume, powder directly to women. The company sells products to over 100 women through more than 5 million independent distributors. The product categories include: Beauty Plus is made up of Beyond Beauty such as cosmetics, perfumes, skin care products, cosmetics, beauty, fashion jewelry, watches, household items, gifts, decorations, candles, toys etc. I will. (Avon, 2008 and Keynote, 2007). In fact, 98% of the company's sales are due to direct sales. This type of sales has also been successful in Latin America and Asia. However, in the US market, the situation is not the same.