Direct and Indirect Measurements of Stereotypes Analyzing the use of Direct and Indirect Measurements of Stereotypical Behaviors

Direct and indirect measurements of stereotypes directly and indirectly measure the use of stereotype behavior in direct measurements of stereotypes such as free reactions. Scientists must ask if it is a reliable measure of stereotypes. While many people may answer free questions about specific groups, they can provide answers to what testers and testers can hear. For example, when a behavioral scientist asks students about their feelings about African-Americans, the student may say the answer that was considered "correct" at that time, so the scientist is a delusive student It is not regarded as a species racist. Discriminatory or cubist

Direct and indirect measures Experiments showing implicit attitudes rely on indirect measurements to detect their behavior. The difference between direct measurement and indirect measurement depends only on the relationship between the contents informing the subjects of the measurement purpose and the contents selected by the researcher to infer from the reaction of the subject. The subject was told that A was being measured, but if the researcher used the response to infer some aspect of B, the direct measurement of A is an indirect measure of B. In the case of non-reactive indirect measurement, the subject does not know that something is being measured, so there is no direct measurement of the response to the subject. Only a small part of the study is considered to involve the use of nonreactive indirect measurements.

Studies on stereotypes often use direct or explicit measures (see Judd & Park, 1993), but there are indirect measures of stereotypes using indirect scales - one of the features of shame, remodeling and association ( Example: weight) For example, race or gender) is the surrounding of the judgment work of the respondent (eg Darley & Gross, 1983) or where the purpose of the investigation was disguised (eg Hamilton and GifFord, 1976). Crosby, Bromley, and Sax (1980) concluded that adequate research conclusions can be found using prejudiced stereotypes, "black Americans predominate black emotions than expected" It was. "These studies show that stereotypes are often implicitly included in the behavior of people who explicitly reject stereotypes."

It is possible to prove unconscious perception by comparing direct perceptual measurements and indirect perceptual measurements. Direct measurement uses responses to task definitions based on explicit instructions given to subjects. Responses used by indirect means are not part of the task definition given to the topic. Direct or indirect measures will be displayed under comparable conditions, except direct or indirect instructions. For example, in a typical Stroop task, subjects are given the task of naming ink colors. The direct measure is "accuracy" - faithful to instructions given to participants. The general indirect measurement used in the same task is "response time". In other words, we do not tell the subject that we are measuring response time.