Digital Information and Communication Technology Impact Business Models for the New Economy

Considering how digital information communication technology can provide opportunities for developing new business models In the new economic era, the corporate management environment has undergone a drastic change. Digital information communication technology has played an important role in promoting the emergence and innovation of new business models and at the same time bringing innovation in business management.

Digital turmoil is a transformation caused by new digital technology and business model. These innovative new technologies and models can affect the value of existing products and services in the industry. This is why the term "interruption" is used because the emergence of these new digital products / services / enterprises confuses the current market and leads to the need for reevaluation. Digital cameras have evolved from simple photo equipment to a more gentle, fun gadget. Kodak initially considered the target consumer as a woman, but the men's digital camera market was open thanks to the "gadget" culture. Among the successful marketing from other digital technology brands, there is a change that brings about a change in consumer perceptions and has created a new "demand" for camera equipment.

Technology is no longer an expensive one that needs to be overcome in order to make a business successful. In emerging digital economies, companies are learning new ways to leverage technology. They are rebuilding the relationship between the business model and customers. The list of industries destroyed by digital technology is increasing. The record industry, banks, retailers, telecommunications companies, taxis have just begun. The uninterrupted industry needs to wait until the digital native generation is majority.

In the digital economy, the ecosystem is the foundation of value creation. This means that almost all businesses must adopt the change and incorporate the digital platform into the business model. The key to success is the technology that these platforms build to support the business model and the business model resulting from the integration of the platform itself.

The wave of new digital technology, the pursuit of change, and the new business model are causing a big sensation in the digital world - a phenomenon known as "digital destruction". It often affects the value of existing products and services in the industry. We can not escape this interference from education to medical care, manufacture to professional services, from telecommunications to media, in any field of the industry. The meaning of "destruction" means weakening the current state of the market and the emergence of new products and services that require reevaluation.