Digital Influence: Blogs Beat Social Networks for Driving Purchases

According to Technorati 's 2013 Digital Impact Report, blogs affect consumer opinion formation and purchasing decision over social networks.

Still, the brand seems to invest more in Facebook, not on other social channels, especially blogs.

Below are other findings from the 2013 Digital Impact Report based on the survey of 1,200 consumers, 150 top brand marketers, and 6,000 digital influencers.

When deciding what to buy, consumers ranked blogs as the second most influential digital resource (31.1%), following retail sites (56%) and brand sites (34%).

With the advent of social networks, a new consumer role has been born. Neologism 0, the term "influence marketing" refers to a digital opinion leader that has a major influence on the purchasing behavior of subscribers through their postings and recommendations on social networks. In other words, the digital revolution changed the way we consume. One of the most obvious examples is the influential marketing side. This refers to technologies and business strategies that use "influencers" that can unite large communities of Internet users over social networks.

Impact of Digital Social Network Social networks have dramatically shaped contemporary society and changed the modern society. People's interactions in various environments such as workplaces and social spaces are highly redesigned to share communication, interaction, and daily life experiences with just a few clicks. . Digital social networks affect all ages and human lives. So if it is implemented

The advent of the digital age provides a powerful tool for everyone who can access the Internet and speak their voices through various Web 2.0 platforms, perhaps social networking sites, blogs, or video / photo sharing networks To do. In particular, blogging has become a turning point in news production, which was a privileged industry for many traditional journalists, now it has become a vibrant blogger and a playground for citizen journalists. It is worth noting that as journalists from traditional media are beginning to blog out as blogs become more popular as alternate platforms to provide news and commentaries.

Even in a socially promoted digital environment, blogs are where advertisers are putting together most of their impact marketing activities. Society is given, there are many activities focusing on society only. However, if you do not have a blog, there is no campaign that requires medium level storytelling. Social networking is a short-term idea, blogs are the place to record all stories of that person over time - its evergreen content can continue to bring value to brands. Two digital media praise each other and speak the whole story