Differences in Marketing for B2C and B2B Sites

Introduction of the difference in marketing between the B2C and B2B websites Today, marketing in e-commerce / e-commerce (e-commerce / e-commerce) is no different from "entity / entity" business. On the intercompany trading (B2B) and intercompany trading (B2C) website, implement a marketing strategy and adopt an appropriate approach to formulate an effective marketing plan to achieve the targeted (target) market is needed. Therefore, mixing or blending the four Ps (product, location, price, and promotion) to achieve the business goal market and the target market goal is key to success.

The B2B Web site differs from the B2C Web site in many ways. One is their mission, which means that B2B sells to companies and partners and B2C sells to consumers. Another aspect of B2B that is different from B2C is that B2B need only sell a particular type of product. Almost all B2C websites sell multiple kinds of products to attract more customers. If you saw Amazon selling books only, they would feel bored. This brings another difference, attraction. As B2B companies usually have a strong physical presence, they already have many partners and faithful companies.

As mentioned in the previous article, the main difference between B2B Web site and B2C Web site is customers who use that website. The B2B website is a company that deals with other companies, and the B2C website sells products and services directly to consumers through its website. Every company needs to deal with legal, ethical and regulatory issues in normal business activities every day, but there are several new problems that appear on the Internet to do so much business. B2B and B2C website

The privacy issue is the main difference between the B2B and B2C Web sites. Because most customers are individuals, privacy is one of the main concerns of the B2C Web site. Because the B2C Web site is primarily transaction oriented, the B2C Web site needs to protect consumers against fraud by protecting credit card information, purchase details, and personal information. In addition, not allowing third parties to send annoying e-mails or spam without consumer's permission is considered an ethical responsibility of the B2C Web site (Wiki, 2004). B2B customers do not care about privacy. Usually, we use business information to do business in every transaction. Intellectual property is another ethical problem that is different between B2B and B2C. B2B's Web site usually has proprietary information such as trade secret, financial records, supply chain information, and other confidential data.