Difference Between B2B And B2C

Marketing: The difference between marketing of B2B and B2C makes it possible for organizations to promote their products and services with the goal of maximizing profits and gaining consumer confidence. In today's society it is sometimes difficult to market the right product / service, but accurate marketing processes and planning can mitigate potential obstacles. This week's article discusses marketing, definition of business-to-business (B2B), definition of business-to-business (B2C), and comparison of marketing differences on the B2B / B2C website.

Consumer protection is one of the differences between B2B and B2C regulatory issues. Dictionary.com defines consumers as "consumers, not consumers, especially resale, production or manufacture but consumers used directly or for ownership". Therefore, consumer protection is mainly B2C business model. The problem is regulated by the Federal Trade Commission (FTC). The purpose of the Federal Trade Commission is "to protect consumers in an atmosphere promoting the development of e-commerce" (FTC, 1999). Legal enforcement tools used by the Federal Trade Commission include existing traditional business rules and regulations, as well as policies in areas that create new consumer protection issues such as online privacy and global e-commerce (FTC , 1999). The biggest challenge facing the implementation of consumer protection is the global nature of the Internet. The jurisdiction of the FTC is limited to the United States

The privacy issue is the main difference between the B2B and B2C Web sites. Because most customers are individuals, privacy is one of the main concerns of the B2C Web site. Because the B2C Web site is primarily transaction oriented, the B2C Web site needs to protect consumers against fraud by protecting credit card information, purchase details, and personal information. In addition, not allowing third parties to send annoying e-mails or spam without consumer's permission is considered an ethical responsibility of the B2C Web site (Wiki, 2004). B2B customers do not care about privacy. Usually, we use business information to do business in every transaction. Intellectual property is another ethical problem that is different between B2B and B2C. B2B's Web site usually has proprietary information such as trade secret, financial records, supply chain information, and other confidential data.