Diet Pepsi Advertisement Analysis

Woman - Sophia Vigara - I am wearing a red lipstick as opposed to most blue and white images - her clothes contrast with the background (opposite pattern) - an image as the eye moves over the image Will be smaller

Text and logo - Content is crowded but looks simple

Be careful as the red of the logo and the lips of Sofia are about to kiss. Red and big fonts make them the top of the visual hierarchy

When the hair encounters a red nail, the pattern of the dotted line on the clothes becomes oblique - the eyes will return to the can

Vertical forces continue - the bubbles from there may point to the slogan "Every SIP"

Harmony - The background of the dot pattern is stable even if it is very crowded. The size of the point changes, the size of the shadow does not change. The text color is the same color as the point.

The dotted background not only changes the size and shadow of blue, but also emphasizes a part of Sofia's body by changing the white shadow.

In this case, the ads are not color-coded or color-coded, but all of the ads will appear in 1/3 of the ads, except for a small portion of the text, logo and campaign tag lines.

In other words, the news of this advertisement is that Diet Pepsi will help fascinating bodysuits such as Sophia Vigara. While this does not make you attractive by drinking Pepsi Cola, more attractive people like Sophia Bigara drink White Wine Pepsi. "Skinny" can be similar to this refreshing and cool long-lived slim drinker. - You can see an overview of the very basic process. When recalling our classroom exercises, it takes time to slow down our thought process, examine the details of the image, and truly understand what we are explaining and explaining. It is on. So please take time to process the ads, actually see the ads and check all that is shown on the ad before starting the analysis. I am waiting for your post.

When talking about the example of PepsiCo, I will keep paying attention to this company and choose to advertise Pepsi's ad for analysis. We analyze this advertisement by referring to various elements that are commonly found when analyzing advertisements, read it and solve it. Analyze printed ads. Then I will provide an explanation of the feminist of this ad. Before entering the analysis section, I would like to prove the reason for choosing this ad. From the feminist's point of view, we were able to select men's advantage, such as advertisements by Tom Ford, Gucci, Dolce, Gabbana, and other ads that can clearly see the affiliation of women.