Developing an e-Business Strategy

The key to developing an e-commerce strategy for a particular organization is that those who are trying to successfully develop the B2C e-commerce model or B2B e-commerce model need to find some problems. Thanks to the rapid technological development and globalization of the 21st century, e-commerce has become an important tool for suddenly conducting commercial transactions, as there is a big difference in the lifestyles of companies and consumers before and after the advent of technology.

Evaluating existing e-commerce functions of an organization is a starting point for developing its e-commerce strategy in the future. Company methods and actions to achieve specific goals are defined. Chaffey (2009) defines e-commerce as a way that internal and external electronic communication applications can support and influence corporate strategy. Google started trading services in Ghana early in Uganda. Internet penetration rate in sub-Saharan Africa is very low, but recently introducing submarine cable in west and east can greatly improve connectivity. The spread of mobile phones and text messages has become the driving force for Google's entry into Africa

In emerging economies, e-commerce (e-commerce) has become a powerful catalyst for economic development and has become an essential element of business strategy. As a result, e-commerce is a business that may be growing in today's market, and its development provides a way for companies to respond to changing environmental problems. In 2001, Vladimir Zwass, editor-in-chief of the international e-commerce journal, said, "E-commerce shares business information, maintains business relationships and conducts business transactions via telecommunications networks." On the other hand, e-commerce is the process of purchasing, selling, forwarding, or exchanging products, services, and / or information, primarily via the Internet and the intranet (Headdress, King, Viehland, Lee, Liang and Headscarves, 2011).

In emerging economies, e-commerce and e-commerce are increasingly becoming a major element of business strategy and becoming a powerful catalyst for economic development. This also increases the need for appropriate and effective information technology laws to monitor and manage such behavior. Electronic commerce, commonly referred to as e-commerce or e-commerce, involves the purchase and sale of products or services via electronic systems such as the Internet and other computer networks. Since the spread of the Internet, the volume of transactions performed electronically has increased markedly. In this way, various business activities are promoted and used to promote innovation in electronic remittance, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management system and automatic data collection system There.