Developing a Public Relations Plan for the Susan G. Komen Foundation

The mission of the Susan G. Komene Foundation is the fight against breast cancer. By the sponsored event Komen Race for the Cure, the Susan G. Komen Foundation invested about $ 2 billion to meet the commitment to Nancy G. Brinker's sister Susan G. Komen. The Susan G. Komene Foundation aims to stop breast cancer in the US and worldwide through innovative research, advocacy for community health, support and programs in more than 50 countries. Event that negatively advertised Susan G

Twenty years ago, the infamous pink ribbon made its debut. Nancy G Brinker wore it first to commemorate her sister Susan G Komen, and the Komen Foundation was born. After that, in the early 1990s, this ribbon debuted with the breast cancer enlightenment competition. This movement encouraged many people to publicly demonstrate this function with the aim of spreading consciousness among women. The Komen Foundation has not acquired a patent since using the pink ribbon as a logo, but the pink ribbon has collected millions of dollars from companies that have already approved the logo. However, the controversy centers on fund raising issues, and some people raise awareness by using funds instead of supporting research and finding treatment.

Pink has been associated with breast cancer since Susan G. Komen Foundation issued a pink ribbon in the 1991 treatment contest since 1991. Since then, a pink ribbon has appeared in countless products and then expanded, and pink has become a support for curing the disease. Everyone can not discuss the mission of the Susan G. Komen Foundation, that is, finding ways to treat breast cancer, and the organization gathered for millions of dollars of research and care. But some people doubt whether all of these products really help fight breast cancer (Begos 2011)

In 2011, Handel was appointed Senior Vice President of Public Policy at Susan G. Comen, a charity fighting the causes of breast cancer, and on February 7, 2012, the Foundation's controversial decision to eliminate subsequent recovery Left. Funding the family planning organization, she opposed that organization. Handel was born on April 18, 1962 at Karen Kristin Walker in Washington, DC and grew up in Upper Marlboro, Maryland. After graduating from Upper Marlboro's Frederick Douglas High School in May 1980, Handel studied at Prince George Community College in Largo, Maryland and at the University of Maryland College in Adelphi, Maryland, but he did not complete to any extent . Then she went to work at Hallmark Cards. Later she served as Deputy Director of Marilyn, Vice President Dan Quayle's wife, where he worked to promote breast cancer awareness and research.