Design Marketing Cover for Pringles

It was settled in 1975, when the US Food and Drug Administration defined Pringles as "chips made from dried potatoes". The Protector & Gamble marketer follows the global marketing strategy of the leading expert brand Pringles Chips. Procter & Gamble began selling consistently prescribed products in various countries and met package designs that satisfy six different Pringles and 80% of world needs. In 2012, Pringles was acquired by Kelloggs. It is reported that this will be close to $ 3 billion.

First of all, what is in the name? There are two different stories about the origins of "Pringles", according to Atlantic, one of them is the story of two advertising agencies involved in early marketing living in Pringle Drive, Cincinnati. However, there is a possibility that it was named after another theory, Mark Pringle, inventor who spent a lot of time trying to create a manufacturing process that produces a regular form of potato chips. This is not the only argument about Pringles - they think they are not technical potato chips - at least according to FDA 's 1975 ruling, Food & Wine pointed out. As they are made in different processes, they need to be labeled "Cake chips made from dry potatoes". This is another strange footnote in the history of Pringles. Maybe that's why Pringles is actually a frustrating failure when they first appeared.

Procter & Gamble who owned Pringles then strongly opposed it. They believe that there are only 42% potato flour in Pringles, the rest are wheat starch, corn and rice flour, and vegetable oil. They say that unlike authentic potato chips, snack foods can not be classified as potato chips. The original status of the company. When snacks were first placed on the shelves in the mid-1960s, Pringles was proudly called "chip." (More specifically, as a new potato chips.) They did it despite complaints from competing chip makers who thought that these snacks - cooked with mashed potatoes - should be different Classification

According to market survey, 90% of potato chips consumers think it costs 1.69 dollars just like any other Pringles flavor. The price of Pringles is slightly higher than the price of its flagship competitor Frito-Lays, but it is consistent with most prices in the industry. As shown in the table below, the price depends mainly on the purchaser of the product. Curry nature is targeted to teenagers and adults between the ages of 16 and 29. Support for active entry marketing includes a number of sampling efforts and outdoor purchase point information that requires consumers to "experience the height of curry taste". This latest brand sample joins the Procter & Gamble portfolio used in US and Procter & Co. Sports events and supermarkets when selling this product, and Gamble also has a similar budget when launching other Pringles flavors I plan to use it.