Dell case

Understanding the case Dell Computer was founded in 1984 by Michel Dell due to the growing demand for formatted hard drives and upgraded IBM compatible machines. Within a year, Dell launched its first computer system of its own design and released its first laptop in 1989. The first launch laptop was not compliant with Dell's standards and was put into the market again. Dell needs to address the production balance problem of laptops, desktops, and servers.

According to Dell's case study in 2002, Guardian says: "The company is low cost in a commoditized market.The company employs a superior operational model" According to Porter's general competitive advantage, the relative position of the company in the industry, Determining whether the company's profitability is higher or lower than the industry average In the long run, the basic rationale for more profitability than average is the sustainable competitive advantage Low cost and differentiation There are two advantages: the combination of the two basic types of reasonable benefits and the range of activities the company has done to achieve these benefits, 3 to achieve a level above the average in the industry It creates one general strategy.

What is the main business process based on Dell's basic business strategy? Dell's cost leadership strategy is primarily driven by its efficient supply chain management. Dell's suppliers are global and are separated in various businesses. Based on the supply system, Dell can reliably lower parts prices and negotiating advantages. Manufacturing and service outsourcing usually reduces inventory and financial risks due to product exchanges in high-tech industries.

Supply chain management is one of the basic applications, and it increases with the expansion of the organization's business scale. It is the same as American computer maker Dell. The reason for choosing this organization is because you have a skilled supply chain that will help you achieve a high level of customer satisfaction over time. It is this supply chain that enables Dell to not only establish direct contact with customers, but also to provide the necessary products in the shortest possible time. Until 2006, Dell was regarded as the top PC maker in the world market, but in the third quarter of the same year, HP overtook Dell. According to the report, the main reason for this failure is that Dell's supply chain management is interrupted and further effort is needed to regain its position in the market.