Dell Business Case Study

Business model Dell has made amazing success in a short period of time according to a direct "customer-to-customer" model. By selling computers directly to customers, customers can best understand their needs and provide effective solutions to meet these needs. Dell has set up PC orders so customers can only receive what they want. With Dell's instant inventory system, you can reduce customer costs by securing inventory by ordering only the required parts and reducing costs.

Michael Dell founded Dell Computer Corporation when I studied at the University of Texas at Austin in May 1984. He wanted to use the simple business concept of directly selling computer systems to customers through a direct business model in order to provide the most efficient computing solution to meet the needs of customers in the sales process I started thinking about business. Therefore, he first sold the computer on the college campus, in which case he could contact his clients directly.

The obvious personality behind Dell was founded by Dell's Chairman and CEO, writer, investor, and philanthropist (see Michael and Susan Dell Foundation) for the first time that SMEs selling IBM PC compatible computers . 1000 dollars is the capital of his room. He made a step forward and registered his company as PC Ltd. After producing the 10 megabyte turbocharged PC at $ 795, the company invested in many people and reportedly sold 1,000 machines per month. Michael Dell gains the trust of people by advertising that "we provide the opportunity to tell you what we can do." Dell further expanded the business and borrowed $ 500,000 from home, but I repaid it within a year.

The history of Dell dates back to 1984 when Michael Dell was a subsidiary of a PC company and founded Dell Computer Corporation, a student at the University of Texas at Austin. Companies based in dorms sell IBM PC compatible computers based on inventory components. After getting the $ 1,000 capital increase from the family, Dell dropped out of school and devoted himself to the business he just began. In 1985, the company manufactured the first self-designed computer Turbo PC at $ 795. PC Ltd. advertises its system with National Computer Magazine, sells it directly to consumers, and custom assembles each unit ordered according to the option chosen. The company earns more than $ 73 million in the first year.