Defining Public Relation by Mariana Pires

Defining PR practice can be a difficult task for experts to outline their function and overall content without disturbing their work even in marketing and advertising . Therefore, in order to simplify its parameters and distinguish activities, this work is intended to explain the differences and similarities between these professions. Pay particular attention to the outline of PR's main definitions, such as its origin and customs.

PR can be defined as a field where emphasis is placed on maintaining and improving the public image of the organization. PR can also be defined as an intermediary between an organization represented by PR professionals and the public. Doug Newson, Allan Scott, and Judy Vanslyke Turk (1993) define public relations activities as follows. Public relations activities help organizations by helping organizations promote the main objectives of the organization in the public eye. Public information explains to the public what social goals of their organization and what their organization provides to the public. Then, this gives the public a better understanding of the organization and then creates trust

Public relations practitioners and scholars have different assumptions about defining and describing the purpose and effect of public relations. According to the Public Relations Association (2008), "Public information focuses on reputation, aims to gain understanding and support, to influence ideas and actions, Construction and maintenance of goodwill and continuing Understanding mutual understanding among citizens "In this definition, the view that PR is one of corporate communication functions and that emphasis is put on building an excellent brand image of the organization or its products or services Offers. Kotler and Armstrong (1996, p. 616) defines PR as "a variety of programs designed to promote or protect the company image or its individual products." Cutlip et al