DataClear Going Global Analysis

Go Global? Or No. In my opinion, the answer is "still". In order to survive, DataClear needs to become global in the future, but its current decision making process and reason are flawed. DataClear needs to do is to develop strategic options to slow down speed, understand the situation and business environment more clearly, and to achieve globalization at the right time without panic. There is time, but not much. As the case says, they need attention. Despite the emergence of VisiDat and its contract with Shell, DataClear still has a data analysis market in the United States.

In the current situation, DataClear 's CEO lacks international business organizational capabilities, so you should not choose to globalize. DataClear lacks management and staff expertise in international business. It has to overcome the technical challenges of product modification and customization requirements for global entry. In addition, global access requires a large capital base, direct arrangements with capital markets are both difficult and expensive. The choice of entry method should include many studies. Therefore, the company now needs to strengthen its position in the domestic market of the United States. But it has to be planned to enter the world in 3-5 years. The following is a summary of several proposals.

CEO and DataClear executives face several strategic issues that need to be addressed. A summary of these problems is as follows. Maintain your company's competitiveness: DataClear is aware of the threat of competition. The company's greatest concern is to secure sustainable competitiveness in the domestic market and to counter the potential threats of global competitors. Do you enter the world market and how do you enter? : Whether the company should enter the world market has a high degree of dilemma. If a company needs to move globally, it is necessary to establish a global strategy. It must propose entry model, build resource base, product function, network function, and understand culture, coordination etc including many subjects.