Customer Relationship Management CRM The Heart of Marketing

Customer relationship management has become a buzzword of enterprise inflows over the past two decades. And I do not know what many people are asking for from them, I am disappointed with the result. Gummesson (2004) expresses CRM as "value and strategy of relationship marketing with particular emphasis on customer relationships - to be a practical application". CRM is an essential condition for customer success and revenue management, and the relationship between the company and its customers, with market capitalization of approximately $ 11.5 billion in 2002.

Customer relationship management (CRM) is a comprehensive approach to creating, maintaining, and extending customer relationships. Excellent customer relationship management is the core of all business success. Using CRM, you can easily understand customer needs, effectively meet these needs, predict market trends and increase revenue. Good CRM helps companies improve efficiency and efficiency. CRM is to strategically use information, processes, technologies, and people to manage customer-company relationships (marketing, sales, service, and support) throughout the customer's lifecycle. CRM helps to maximize the efficiency of enterprise customer satisfaction, employee productivity improvement, operational costs reduction, and interaction with each customer.

Customer Relationship Management (CRM) is a technology that manages relationships and dialogue between a company and its customers and potential customers. The goal is simple. It is to improve business relations. The CRM system helps companies to keep in touch with customers, streamline processes, and improve profitability. The CRM solution is designed to help organizations and individuals (including customers, service users, colleagues, or suppliers) in a relationship throughout the lifecycle, such as discovering new customers, acquiring businesses and providing support and other services throughout the relationship It helps to concentrate.

Companies use customer relationship management (CRM) systems to manage customer relationships. The CRM system provides information to coordinate all sales processes, marketing and service business processes with customers to optimize sales, customer satisfaction, customer retention rate. This, along with SCM, is one of the most common system applications in business value chain analysis (page 90). For details on Pg, please refer to. 285 Some companies have a better understanding of how to make products, services, how to manufacture and how to provide them, so there are cases where performance is superior to other companies. Knowledge Management System (KMS) allows organizations to better manage the process of capturing and applying knowledge and expertise. These systems are available anytime and anywhere to gather all the relevant knowledge and experience of the company and improve business processes and management decisions. They also associate the company with external knowledge sources. challenging