Current Market Share in the Computer Industry and Success

Is Microsoft a monopolist? In 1999, Microsoft was criticized by the US Department of Justice for being suspected of using anti-competitive contracts with personal computer (PC) manufacturers to maintain illegal monopoly. Meanwhile, about 95% of PCs are running Microsoft operating systems (OS) using Intel processors. On April 3, 2000, Judge Thomas Penfield Jackson reached his legal conclusion. He said that Microsoft promised and tried to monopolize.

One of the most innovative and exciting areas in our current society is the PC industry. Over the past 30 years, the computer industry has grown at a phenomenal rate - nearly two-thirds of people over the age of 18 are using computers or regularly using the computer in the United States. But this amazing invention is the result of Apple's unfortunate start and inappropriate major marketing, one of the most successful PC makers. Despite having devastating losses to major rival IBM from the 1980s to the 1990s, Apple recently launched the entire company - focusing on marketing and product development - and in 1998 announced iMac. PC Release Success Despite this success, the rapid development of the computer industry suggests that Apple must analyze previous marketing methods to maintain the high level of success achieved in the second half of the 20th century It is.

Apple computers do not have a sustainable competitive advantage in the computer industry (hardware and software). Apple's success in the software industry is limited by the success or lack of the hardware business. This is evidenced by Apple's global computer sales, portable computer sales, and lower market share in the education market. This means a decrease in net income, a decline in the rate of return on assets, and a decline in the return on equity. Since we can not enter the market beyond the depths of hardware products, Apple can not expand market share. Apple is bleeding, you need to change