Cultural Function and Meaning

Gracia finally asserted the meaning of "cultural function". Cultural functions transcend other factors that play a role in determining meaning. "Because it determines which factors take precedence over other factors and whether they will play a role in determining the meaning."

For Gracia, "The cultural function of X in culture is the use of X in culture.Culture is a complex system of values, customs, beliefs, social norms regulating cultural activities in the community.Therefore community To participate, cultural functions need to be distinguished from cultures and communities and need to be distinguished from spectators, including those with actual access to the text or potential access rights Here too, the background of the text is unique to it, the cultural function in culture is far more extensive as it contains everything that may affect its meaning. "

In summary, the cultural function of consumption means that cultural background should be taken into account when studying the meaning of consumer products and their use for these items (Wallendorf and Arnould, 1988: 533). "The difference in the country can be used to explain cultural differences in norms, attitudes, behavior patterns, and important macroeconomic and economic variables" (Aaker, Benet-Martinez and Garolera, 2001 : 499). Examples of differences in the country are "conservatism and autonomy" and "level related to self improvement and transcendence / proficiency and equalismistic commitment / harmony" (Aaker, Benet-Martinez and Garolera, 2001: 504). These are typical differences between Lebanese and French culture (East and West).

Gracia finally asserted the meaning of "cultural function". Cultural functions transcend other factors that play a role in determining meaning "because it determines the elements that take precedence over other factors, and whether they play a role in determining the meaning "Because cultural functions are the use of X in culture and culture is a system of complex values, customs, beliefs, social norms regulating cultural activities within the community, communities are involved And cultural functions need to be distinguished from culture and community. It should also be distinguished from audiences including those with actual access to the text or potential access rights. Again, the background of the text is much wider than its cultural function in a particular culture. Everything that may affect its meaning is included. "