Cultural Criticism: Barbie

Mattel, Inc. Barbie made by encouraging unrealistic body images, insensitivity to race, and inconsistent goals, and adversely affects young girls everywhere. Barbie was launched in March 1959 by American business woman and Muttel president Ruth handler, soon became popular and sold three dolls per second in more than 150 countries. But the success of Barbie 's rise is not entirely positive - there are many controversies, imitations and lawsuits, including many issues.

Mary F. Rogers in her article "Heterobybee" Barbie explains what feminist and cultural commentators are saying for years, that Barbie shows that femininity is reality There is no doubt that skills, lots of clothes, cute poodles and a lot of props such as shopping bags, and a lot of effort sometimes satisfy it "(Rogers 95). Furthermore, since women themselves are subject to manufacturing, "the reality of manufacturing" can also be seen in Jones' work. In response to these values ​​and ideologies, they are introduced as young girls and are easily accepted by adults.

Mattel launched an entrepreneur Barbie, following criticism that symbolic dolls have a destructive influence on young girls. Entrepreneur Barbie wearing a pink dress and black high heels is the founder Jennifer Hyman, including a briefcase, smartphone, tablet, and girl named Reshna Saujani, CEO, Rent the Runway And Jenny Fleece and One Kingslen 's Top Dog' s Dog Susan Feldman and Alison Pinkas. Of course, Mattel previously announced several professional Barbie dolls, including astronauts, surgeons, executives, chief executive officers, CEO, computer engineers and several presidential candidates. A goal that has not been achieved by itself) This time, the "annual business" Barbie has started his own company.

After accepting the widespread criticism of their teen tale Barbie, "mathematics is difficult", Mattel strengthened their game by releasing Barbie with halo barbie, full name Barbara Millicent Roberts, artificial intelligence To do. Their goal is to create a toy that looks more realistic as it can talk with the kids. Teen talks about Barbie and other previously discussed Barbie dolls, but Hello Barbie knows about 8000 lines of conversation by randomly choosing a phrase from a small database of possible phrases. Even more impressive is to choose a specific phrase based on what the children are telling her or what she is asking.