Cult of the Apple

Four years ago, the first iPhone was released, but today it is still a popular aspect of our technical culture. It has gone through the fourth iteration, but the iPhone is still one of the best-selling smartphones. In the rapidly changing world, iPhone is drawing attention with the release of new technology, but some people think that it is outdated and used excessively. This device is another way to connect not only to consumer mobile phones but also to the world. A part of this device is that Americans camp out outside the Apple Store and last long.

Recently, after the launch of Apple Watch Series 3, I felt I had to focus on worshiping Apple's ecosystem. I already have an iPhone, iPad, iMac. Getting Apple watch seems to be the last pixel of Apple 's consumer image (a synonym for inserting stupid, ignorant Yada Dada). The selection criteria of my watch hall is that the athlete must define attributes around his story. The athlete chosen is a legend of sports. They may not necessarily be the best (although they do so), but in order to become a more comprehensive human being, digestion and assimilation story is necessary.

Do not treat the cult as a completely negative label now. Apple is a religious organization. Succeeded successfully as a cult. However, looking at Apple, I find that my leadership team is very diverse. Basically it is white, male, a certain age. It also shares other common traits, walking long in the west coast of the United States, achieving considerable income and reputation. But on the other hand, our leadership is composed of limited social background. Most of them are Caucasians, they go to certain universities in France and North America, and the background of qualification and experience is the same. They stand up within the organization by becoming members of the scientific community

Given the high loyalty of many Apple customers, it is not surprising that "Apple of Cult" is not just a ridiculous word. Recent neuroscience studies showed that when considering using Apple products, when thinking about religion it was found that the same areas as brightly illuminated in the brain are similar to Apple fans. But do not worry about having to think of competitors like Apple and Microsoft. As long as you have ideas and beliefs, you do not need to make brand enemies. Instead of integrating to criticize the company's XYZ, you must clearly position your company in what an ideal customer may avoid.