Cross-Cultural Awareness

Introduction "Cultural perception is the foundation of communication, which stands up from ourselves and includes the ability to notice our cultural values, beliefs, and ideas" (Cantatore & Quappe, n.d.). Intercultural perception is an important part of organizational success and organizational failure. Today's economy is very diverse, and organizations support a wide range of individuals from all cultures. It is very important to respect each individual's culture, beliefs and values.

Communication and regulation According to respondents, David Nip, the definition of cross-cultural awareness, states that we live in a world, country, region that consists of different cultures. Cross-cultural people live together to understand how to communicate between different cultures. Cross-cultural awareness is understanding the way to communicate with each other's culture. (Tsui K. L., 2004). I think that this is the main part of the thought goal, they have their own format and their own operating system. And it will continue to evolve throughout the lifetime, and it may happen inside and out of consciousness. Child symbol processing can be described as a continuous flow; this experience may play a role in conscious but classified into separate groups to sense similarities and relationships recognized by patterns and analogy It will not be done. Multicode theory

Writers give different names to cross-cultural awareness, such as intercultural awareness, intercultural training, cross-cultural competencies, intercultural sensitivity. According to some scientific literature, "intercultural recognition" means that individuals understand each other's culture and succeed more in cross-cultural behavior by better understanding their culture . In other words, individuals should be fully aware of their culture when fostering cross-cultural competence of administrators. This means that cross-cultural behavior is improved and intercultural communication is improved (intercultural competence takes into account the needs and satisfaction of other people) (Gupta & Govindarajan, 2002 ). In addition, through cross-cultural perceptions, individuals can create self-awareness, through which they can identify their knowledge and cultural value.