Criticism of Preconceived Female Roles in "Pink Think," by Lynn Peril

At that time, the idea of ​​pink was considered an obvious fact and standardization appeared in newspapers, magazines, books, even games and even toys. Therefore, this feminine ideal is spreading throughout society as they will naturally realize pink thoughts, whether male or female, if they are still children, until they grow up and become old. In the meantime, women must be gentle, fragile and kind enough to attract and attract men's attention and attention. Seriously, a pink idea spreads that what women can do is just doing housework. If they go to work or have a career, they will be more feminine and more annoying.

Most people think that the color of a woman loved in general is pink. No Only a few women choose pink as their favorite color. Therefore, pink may suggest femininity in color psychology, but this does not mean that pink fascinates all women, even most women. Using colors other than pink, such as blue, purple, and green, can enhance the appeal of ecommerce sites to female visitors. This may increase the conversion rate. Blue is almost the full size color, please do not use for food related. The diet uses a blue plate to successfully prevent them from eating more. According to the theory of evolution, blue is a color related to poison. There are not so many blue foods - blueberries and plums only hide it. So do not use blue if you are selling food

Pink is a popular color for brands primarily targeting women. In color psychology, the meaning of pink is developed mainly around femininity, playfulness, immature, unconditional love. Some brands have chosen to use pink as a product package, especially for girls. Other brands emphasize pink, emphasizing logos, website designs, or important information. Because the meaning of pink contains femininity, it is not surprising that the secret of Victoria and brands like Barbie use this color. Victoria's Secret also mentioned one of the brands as pink. On their website, they use a combination of pink and black to emphasize important marketing details. They also use pink with their logo and specific marketing messages. On Barbie's website, CTA is pink. Their top navigation and drop down menus also use colors wisely. Of course, their product package and logo will reinforce the feminine pink of the brand.