Critical Evaluation of a Magazine Advertisement

Critical evaluation of magazine advertisements is "live in the advertising era, we are always disappointed." Priestly summarized the reality of our media today. We are constantly influenced by advertisements and we are affected. Advertising has had a big impact on us and how to operate it. Advertisement tries to control what to wear, what to see, what to eat, what to do, how to think, how to sniff it. Magazine advertising is very compelling, what type of perfume should we wear?

In this survey, I will explain a series of advertisements and television celebrity magazines, Tiger Woods and Thierry Henry of Gillette, David Beckham of Adidas, and their impact on the motivation to evaluate and evaluate consumer use. The choice of using these players for analysis is due to the fact they were under negative pressure in the past. Belch & Belch (2001) believes that in order for celebrities to be elected as spokesmen, they must be regarded as "trustworthy and reliable to consumers." (Kelman, 1961; Ohanian, 1991) pointed out that information from reliable sources can influence beliefs, opinions, attitudes and behavior through recipient-side process called internationalization It is very important because there is sex. Occurs when the source is affected. Condition of personal attitude and value structure "

Critical evaluation of magazine advertisements is "live in the advertising era, we are always disappointed." Priestly summarized the reality of our media today. We are constantly influenced by advertisements and we are affected. Advertising has had a big impact on us and how to operate it. Advertisement tries to control what to wear, what to see, what to eat, what to do, how to think, how to sniff it. - To every corner, there seem to be advertisements of various products in the market. Advertisements such as television commercials, broadcast commercials, Internet advertisements, magazine advertisements, bulletin boards, etc. are advertised everywhere. Each advertisement sells so-called "new and improved" products that are designed to satisfy various needs and the needs of people all over the world. Products to be sold are different from items indispensable for unnecessary needs and living.